If you have a business that you are promoting, then you’ve probably been hit over the head time and time again with the importance of social media marketing. However, despite how many times people may have told you how essential this is, you may still not quite understand why it is such a necessity for the success of your business. After all, the traditional way of doing business, for so long, didn’t involve social media or the web in any way whatsoever.
Of course, like nearly every other aspect of our lives did when the web was introduced to the world, business has evolved. We now communicate with people differently, conduct our shopping differently, spend our downtime differently—why wouldn’t we do business differently too?
The Importance of Social Media in Business
Having a social media presence can be make or break for your business—but why?
Today, nearly every niche is becoming more competitive, with more companies cropping up all over the place due to the web. This means consumers have more options, which can sometimes be more of a challenge rather than more freeing. To make the right decision, consumers—that is, your potential clients and customers—are compelled to turn to the web to conduct research on their options and decide which company is the right choice for them.
One way these individuals are able to determine whether or not they should work with or by from a certain company is by checking out their social media presence. If a business has good and active social media profiles, it leads them to believe that the company is legitimate and credible. On the other hand, if their social media presence is inactive or nonexistent, then many people may think that the business has gone out of business, or is not a reputable company.
To show your target audience that you are here and ready to serve them, it’s important to be able to tap into that audience online. Let them know who you are and that you have what they are looking for. The best way to do this is by getting a decent following on Instagram, which is currently the most popular and most effective way for businesses to get the following they are looking for.
Of course, getting a large following on Instagram is easier said than done. Consider some of these tips and strategies to help you reach your goal:
Make Relevant and Helpful Posts
It only makes sense that you won’t have a decent following on Instagram if you don’t give people a reason to follow you. The best way to begin improving your profile in Instagram is to work on your content—you want to post frequently with interesting, helpful, engaging content. Make your profile something that your target audience would benefit from following—otherwise, the rest of your attempts to get a following will hardly matter.
If you can find a way to draw people to your profile, that’s all it takes to get those followers—as long as seeing your profile will convince them to follow it. Make sure to post at least once every few days, and when you post, make sure it’s worth looking at.
Don’t Forget to Hashtag
Hashtags help your target audience to find you—otherwise, you may just be shouting into an empty void. Use relevant hashtags, and use as many of them as you can think of. This will help people who are interested in your niche, or the subject matter of your post, to find your profile and possibly even decide to follow you.
Check Out the Hashtags You’re Using
If there are certain hashtags you’re using frequently, such as your company name or something pertaining to your niche, don’t be afraid to check out that hashtag by searching it and see what other people are posting. From there, you can follow other users who also often use the same hashtags, and possibly get their attention from doing so and earn a follow-back, or you can try interacting with these users. Comment on post relevant to your business or niche, and not only will the user who posted see it, but the people who follow that user may stumble across it as well. If your post was well-executed, that just may be enough to convince them to check out your profile, and consequently, earn a follow.
Engage with Your Audience
Your following on Instagram consists of real people—that number that shows up depicting the number of followers you have is more than just a number, it represents actual humans who are looking at your posts and who are interested in what you have to say. While this is obvious, it can be easy to forget sometimes.
The people you follow want to know that real people exist behind your company logo, too. In the same way that users of Instagram interact with each other, you should feel comfortable jumping into the fray yourself and engaging with your audience. Don’t be afraid to comment on posts that pertain to your niche and allow your voice to be heard. Through this, people will take notice of your account, and even check out your profile, decide that they like what they see, and hit your follow button.
Promote Your Instagram
Finally, the only way to get new Instagram followers is not on the web. Like we stated before, these users are real people with lives off their computers too. Make sure you include your Instagram on business cards, pamphlets, and other promotional material. If the customers you already have know that you exist on social media, they may follow you there too.
As you can see, there are a lot of things you can do in order to earn that dedicated Instagram following you want. For more tips and information, or for help in growing your Instagram following, get in touch with us at Automatic Daily Followers. We can help you reach your goals and show you what a difference it can make in the success of your business when you have a large following on Instagram to tap into.